Where in the creative process does work go from good to excellent? From excellent to extraordinary? Is an initial concept, or first step, the seed for excellent work? While a good seed idea is important, anyone can come up with great ideas. The reality in audio and music design is that the critical (and most difficult) work happens in the last 20% of the project. This final, key phase of the creative process often brings about subtle adjustments and intricate fine-tuning that can make all the difference in overall audio excellence and creativity.

Here are the Four Pillars of my creative process that allow me to get to excellence:

1. Plan it. Know what you’re creating. Have a plan for it. Also expect that what you start with will hardly ever be what you end with.

2. Aim High. Find inspiring references and use those as benchmarks. Aim to exceed.

3. Expect the Unplanned. Creating something astounding always takes longer and requires more work than you think. Anticipate that. Expect it. And leave room for it.

4. Challenge it. Get feedback on the work beyond yourself. There’s nothing as helpful as a fresh eye or ear on the work. Beware of falling into the trap of relying on feedback too much. Balance external feedback with gut instinct.

With these Four Pillars in mind—I aim to enjoy the creative journey toward excellence each and every time.

Check out this exclusive Ratchet & Clank orchestral recording video and interview with lead composer Michael Bross…

https://youtu.be/DNCf4RwpDHs

Creating soundscapes, not just sound to enhance player experience

While working on a farm-themed game recently, the client told me that they had found a bird sound effect for sale on a website that they thought was similar to a bird sound we had given them. He asked, should they consider just buying their sounds one by one from an online source?

For a simple game with very minimal sound needs, the answer might be yes. If you just need a single bird sound, or the sound of a door closing, you might find what you need from an online library. The majority of the time, however, you will not be able to come up with an overall quality audio experience just by sourcing some raw sound effects. Even in the case of something as simple as a door closing, the timing of the animation, the material of the door, and the space that the door is in need to be considered in order to make an appropriate sound for it.

The farm game is a good example. There were a few simple sounds needed, like the bird, a cow moo, and so on, but almost everything else required hours of work from one of our designers. One short little animation for a power up was a barn quickly shaking, expanding, and then the doors blowing open in a cartoony way. The animation only lasted about three seconds, but in order to create the proper effect, ten separate audio files had to be recorded or sourced from our library. It needed a couple of wood-creaking sounds for the barn expanding, a synthesized sound of a rising pitch for the barn getting bigger, an old fashioned camera flash kind of poof sound for the barn doors blowing open, a wood hit for when the doors bang into the barn, sounds of air whooshing out, some chickens clucking, and a few more. Then, a designer has to put these together in a way that sounds natural and convincing. The end result is a sound effect that matches a unique animation exactly, something not possible when sourcing sound effects from a library without a design team. Buying each of these sounds individually and having someone that’s not an audio designer put them together would not only get a lower quality result, it would also actually cost more. Below is a video example of the sound design that was just described.

This just scrapes the surface of what the audio team does as an integral creative partner. Experienced sound designers approach a project from a holistic perspective: they’re not creating isolated sounds, they are creating soundscapes — an overall integrated sonic experience that includes the creation of SFX, music, voice-over and then finally, the careful mixing all of the elements so that they work together in the game to provide the best experience for the player.